i recently read an article about tiffany's opening a new branch of stores. the focus of these stores is to entice women to buy their own jewelry. you see, these stores will only offer their sterling line, no sparkly diamonds or anything like that.
and i don't like the idea one bit.
now, don't get me wrong. i love me some tiffany's. and i have purchased things for myself from the sterling room and have received some goodies as gifts as well. but, oh how i love to wander through the other room full of all the sparkling goodies. and there's just something so fun and breathtaking about going to tiffany's. and those little blue boxes with their white ribbon ~ red during the holidays ~ are such a treat.
i would be sad to go to a store that only carries sterling. it wouldn't be as fun or as decadent. or as special.
what do you think?
2 Comments:
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- Valley Girl said...
1:38 PMAgreed. I think Tiffany's is concerned about their brand losing its cache due to all of the girls wearing their sterling silver pieces. This might be their attempt to separate the line from its more upscale one, and to lure their more higher-end clients back (I majored in Marketing, hehe).- Gina said...
9:55 AMIt needs more than just sterling!
